In late 2012, Jennifer Zuccarini founded the luxury lingerie and ready to wear brand Fleur du Mal. The name derives from the famous collection of poems by Charles Baudelaire, Les Fleurs du Mal.
Inspired by women who are powerful, chic, and celebrate their femininity & sexuality, Fleur explores the notion of desire and artful provocation, while maintaining style and wearability. Launching with an e-commerce flagship, the collection debuted on fleurdumal.com and later with top retailers around the world.
In 2017, Fleur du Mal opened a flagship boutique in the heart of Soho, 175 Mott Street in NYC. Los Angeles will be opening in Spring 2020.