About Us

About Us
"Inspiring dressing up & undressing"

In late 2012, Jennifer Zuccarini Founded Fleur du Mal with an ambition to change the way women approach lingerie, and has since expanded to include ready-to-wear and swim.

Feminine, chic and slightly subversive, the brand explores the notion of desire and artful provocation, while maintaining style and wearability. Launching with an e-commerce flagship, the collection debuted on fleurdumal.com and later with top retailers around the world.

In 2017, Fleur du Mal opened a flagship boutique in the heart of Soho, 175 Mott Street in NYC.


Coming soon.

Design Philosophy
"The prettiest dresses are worn to be taken off."
- Jean Cocteau

The collections are defined by beautiful fabrics including the finest French Leavers Lace, lustrous silks, and Italian knit jersey.